Soho · London · Est. 2015

Born in
Naples,
Made in Soho

Authentic Neapolitan pizza baked in our hand-built wood-fired oven. 72-hour fermented dough. San Marzano tomatoes. No compromises.

Reserve a Table View Menu

72-Hour Dough

Long-fermented for maximum flavour and that perfect chewy crust.

Wood-Fired Oven

Our hand-built Valoriani oven runs at 485°C for a 90-second bake.

San Marzano DOP

Only certified San Marzano tomatoes — grown in volcanic soil at the foot of Vesuvius.

Fior di Latte

Fresh cow's milk mozzarella imported weekly from Campania.

Fireside Pizza wood-fired oven in Soho kitchen

Our Story

A Labour of Love

Fireside was founded in 2015 by Luca Ferrandino and Sophie Aldridge after a formative year spent eating their way around Naples, Salerno and the Amalfi Coast. They came back determined to bring the real thing to London — not a facsimile, but the genuine article.

The oven was hand-built by Valoriani craftsmen in Reggello, Tuscany, and fired up for the first time in our Frith Street kitchen in November 2015. Since then, not a single day has passed without the smell of wood smoke and tomatoes filling Soho.

10+Years serving Soho
485°COven temperature
72hrsDough fermentation

Reservations

Reserve a Table

Fill in the form and we'll confirm your reservation within a few hours. Walk-ins welcome, subject to availability.

Address: 24 Frith Street, Soho, London, W1D 4SQ

Phone: +44 207 296 0481

Email: hello@firesidepizza.co.uk

Opening Hours

  • Monday – Friday12:00–23:00
  • Saturday – Sunday11:00–23:30