WILL GRILL

The Project

Will Grill Barbecue needed an identity as bold and intense as the food itself. The brand required a powerful visual presence that would work across signage, merchandise, and digital platforms — immediately communicating the energy of live fire cooking.

Crewative designed a striking logo featuring a stylised bull's head formed from the letter W — a powerful symbol combining the brand name with the spirit of the grill. The identity was brought to life on branded merchandise, demonstrating how the mark translates across physical applications.