SMOKO

The Project

Smoko is a smoked barbecue restaurant that needed a brand to match the depth and character of their food. The brief called for a rugged yet refined identity — something that felt authentic, earthy, and full of flavour without veering into cliché.

Crewative built the Smoko identity around a palette of rich, smoky earth tones — deep walnut, saddle brown, and burnt sienna — paired with carbon black and warm wheat. The logo mark, business cards, and promotional flyer all carry that same boldness, giving Smoko a presence that's immediately recognisable and appetite-whetting.